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On-page SEO refers to the optimization techniques and strategies used within a website to improve its search engine rankings. This includes optimizing the website's content, meta tags, headings, internal linking structure, and other on-page elements. On-page SEO aims to make the website more relevant and useful to users by improving the user experience, providing high-quality content, and using keywords and other on-page elements to signal to search engines what the website is about.
Off-page SEO refers to the techniques and strategies used outside of a website to improve its search engine rankings. This includes building backlinks from other websites, creating social media profiles, and promoting content through guest blogging, influencer outreach, and other methods. Off-page SEO aims to increase a website's authority and credibility in the eyes of search engines by demonstrating that other reputable websites and online communities consider it to be a valuable resource.
An SEO consultant is a professional who specializes in optimizing websites to rank higher in search engine results pages (SERPs). Their role is to analyze and improve a website's content, structure, and technical aspects to make it more visible and attractive to search engines like Google. An SEO consultant may provide guidance on keywords, link building, and other SEO strategies to increase website traffic and improve online visibility.
Web hosting refers to the service of providing storage space and access for websites on a server that is connected to the internet. In simple terms, web hosting allows individuals and organizations to make their websites accessible to the public via the World Wide Web.