Posted by George SERP stands for Google's search engine results page. It is the list of search queries that come up when you do a search on Google. For example, if you type in "sushi San Francisco," the top SERP links are probably going to include links such as Yelp, Google+, and maybe even a restaurant page.
SERP results vary depending on how strong your website is. Think of it like getting accepted into an Ivy League school versus a state college. The stronger your website the more search queries you will rank for.
Try to find what your competitors are ranking for. If you search for a keyword, and the top SERP links contain another company's website, then you know that your website is not as authoritative as theirs. It may even point out a weakness in your site.
You can also use Google's "Phrase Match" or "Exact Match" option to narrow down your search. You can bid on keywords on Google AdWords and bid to rank higher in the SERPs. Check out our article on how to rank higher in Google SERPs.
There are a few ways to ensure you can show up higher in SERPS. One way is making sure your website has a good number of keywords and high-quality links pointing back to your site. That will increase the number of people who can see and click on your website in search results.
At George Digital this is all we do. We make sure our clients websites are found by the highest amount of people, and we do it through SEO. So if you want your website to be found, and to show up higher in SERPS contact us today!
There are two types of SERPs - organic search and paid. Organic SERPS are free, but you have to be ranked high enough for them to show up on the first page. Paid SERPS are shown at the top of the list because they have been purchased by companies that are willing to pay for that spot. Unless your company is willing to do this, it's very difficult to rank in paid SERPS.
Organic search will include links from websites that you've either 1) created or 2) found through research. Paid SERPS will have links from sites that have purchased their place in the first 20-30 results.
Your SERP is determined by a variety of factors, including how well-linked your website is. It also depends on how often you update your content. The more often you post something new, the more likely it will show up in people's newsfeeds. If they are liking and sharing it
If you have a good rank in the SERPS, then people will be able to find and see your website in various places. You can also use different types of keywords to increase your ranking in the SERPs. One way you can raise your rank in SERPS is by using "exact match" keywords. For example, if you are a sushi restaurant, word combinations such as "sushi near me", "best sushi San Francisco", and "sushi restaurants near me" could be used together with other keywords to get a higher rank.
Keywords are words that describe the content on your site. We all know that Google is a pretty smart AI bot, so it can determine what your site is about based on the keywords you use. It's important to have high-quality links because each link contains keywords, and it helps your website rank higher in various organic search engines like Google and Yahoo.
This varies depending on the keyword and how popular it is. For an obscure medical term, you might get 50 or 100 results returned per page (the number of pages depends on how long the result list is). If you're doing search terms like "food," then you might get closer to 10,000 or more results returned. It depends on how much content there is about that topic.